If you do not stay completely off-base from the Internet, you would already know that there is a thing called web localisation that has caught up with the businesses lately. If you are waiting for an opportune time to dig deep into it, here is a little gist. Web localisation is a procedure referring to adaptation of a website to fit a particular market and its customers. A huge part of web localisation is translation of text material, but is not only limited to that. So, coming back to the original question- why it is so important to business, to modern strategists it seems imperative to prepare a company for a new mass of buyers before stepping into a new domain, and web localisation is the preparatory phase. Why Switch from English? This is a place of great discomfort for English-speaking entrepreneurs. Losing their language to a foreign one understandably discomfits most. But, it’s essential to step into their cultural and lingual parameters when addressing new pe...